Unlock Your Growth - without the fluff
Proven Brand, Growth and GTM Strategies for Startups and Scaleups from a Seasoned CMO
Senior Marketing Exec and CMO with 20+ years of tested, hands-on experience building iconic brands, communities, accelerating user growth, boosting revenueand profitability at companies like Microsoft, N26, Displate, Ecosia and Bombardier.
No-fluff, high-impact marketing leadership — not outsourced deliverables.
I bring 24 years of tested, hands-on experience leading and executing growth across Fortune 500s and startups. I’ve driven user growth in under 90 days and reduced CAC by up to 70% — all while building sustainable marketing engines and high-performing teams.
If you are serious about growth, let’s talk!
My Expertise
Brand Strategy
Whether you have an awareness issue or if your brand is not resonating enough with your audience, I can help define your category, messaging and brand strategy.
Growth
If your ad spend is not returning enough returns or lacks a channel investment strategy, I can help you plan the right channel mix to drive the growth you need.
Go to Market Planning
A launch of a product can succeed or fail depending on the go-to-market strategy. I can help you design the perfect strategy for a successful launch of your product.
Why Work with Me?
Big-brand strategy. Startup speed. Global EQ.
You’ve got the product. The ambition. The pressure to grow.
What you don’t have is a marketing partner who’s actually been there, done that.
I’ve led marketing for Fortune 10 companies and scaled startups across three continents. I bring the depth of a global exec with the flexibility of a consultant—and I’m here to help you unlock clarity, consistency, and confident growth.
What I bring to the table:
C-level strategic guidance without the full-time headcount
Brand positioning that connects across cultures and markets
Scalable, clear go-to-market frameworks
A calm, clear head in messy moments of growth
Frequently Asked Questions (FAQs)
Q: What kind of companies do you work with?
I partner with scaling startups, purpose-driven companies, and global teams—both in established and emerging markets—who are ready for sharp strategy and marketing leadership without the fluff.
Q: What’s your style of working?
Direct, strategic, and collaborative. I bring structure, clarity, and high standards—but with empathy and cultural intelligence. No fluff. No jargon. Just impact.
Q: Do you work on short-term or long-term projects?
Both. I offer focused strategy sprints for companies that need clarity fast, and I also serve as a fractional CMO or strategic advisor for those looking for ongoing partnership.
Q: How do we get started?
Let’s talk. I offer a free 30-minute discovery call to see if we’re a fit. From there, we can shape a sprint, advisory retainer, or custom scope based on your goals.
Q: What makes you different from a traditional marketing agency?
I’m an experienced CMO. No retainers, no junior hand-offs — just hands-on, market-tested strategy and execution that delivers. I’ve driven growth in under 90 days and cut CAC by up to 70%. If you want real, sustainable growth, let’s talk.