Published Articles and Podcasts

  • Episode 8: Voice of the Marketer

    Conversation with the Nanditha Raghavan for ‘Voice of the Marketer’ Series, on navigating the evolving landscape of marketing and leadership for young marketing leaders.

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  • Product Marketing Alliance Article

    ''As a product marketing leader, my job with my team is to help the company make smarter product investments and drive accelerated market outreach and growth by launching the products in the best way to the markets. ''

    Click below to read the full interview by Product Marketing Alliance on my recommendation to set up product marketing teams and their charter in your company,

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  • CMSWire article

    An unsuccessful, debilitating delivery or support session will most likely result in a poor customer experience, risking customer loyalty or worse, losing business to competition in an era where an alternate product is available with a simple ''Google search and swipe of a credit card.''

    In this article published by CMSWire, I discuss the risks of enterprise file sharing and what CIOs can do to gain control.

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  • Su's Podcast on Product Marketing Insider

    Despite having a variety of different marketing functional experiences in my career from performance or digital marketing to PR - its often 'product marketing' that makes up the DNA of my strategic planning in every CMO or VP role.

    A podcast on my career journey in the last 20 years on Product Marketing Insider

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